The Major Benefits of Using Visual Merchandising Consultants

The Major Benefits of Using Visual Merchandising Consultants

Today, a large number of retail stores are using window displays to attract the attention of the shoppers. If you want to create an urge in targeted customers to make purchase from your store then it is essential to focus on creating right effect at the storefront. The process of displaying the available products and services efficiently will significantly increase the sales and this process is referred as visual merchandising. This is the most effective and oldest marketing strategy for retail stores. There are many benefits associated with this process, but to accomplish the process successful and effectively you will require assistance of professional visual merchandising consultants. There are many benefits of using visual merchandising consultants. Some of them are listed below.

Creating Urge in Customer

The professional visual merchandising consultants focus on displaying the products and services efficiently so as to stimulate impulsion in customers to make a purchase from the store. By displaying the services and products at the storefront effectively they ensure that every passerby will get motivated which will create an urge in customers to make a purchase.

Enforcing company identity

The companies and retail stores have their own individuality and uniqueness which can be reflected well by displaying the products aptly. The professional merchandisers usually create a structured theme that resonates well with all potential shoppers.

Making a statement

There are a wide variety of products that demand for more aggressive marketing techniques and this include apt visual props. So, the professional visual merchandisers primarily focus on shop window dressing which is the most efficient method to create an engaging marketing gimmick, which will further attract hundreds and thousands of eyes and convert them into a sale.

Artistic expression

The professional visual merchandising consultants are well aware with the fact that shop window dressing is an art which is usually utilized as an effective tool to complement the color scheme and décor of the retail shop. So, they ensure that the displays are very striking which will act as pretty attractive spectacles.

So, it is obvious now that shop’s window display is not just a visual component; instead it plays a very crucial role in dictating the shopping experience and spending habits of prospects. The visualmerchandising consultants ensure that the shop window dressing is well planned and executed efficiently to entice the correct target market. This will further increase sale conversions which are the primary objective of all retail shop owners. So, to enjoy all these advantages it is must to have professional visual merchandising consultants beside you to help you in your endeavor to attract more and more potential customers.  

Barton Wyatt really do make parents and now kids' dreams come true!

Well known in Surrey as the premier Surrey estate agency, letting and selling only the finest homes in the county, Barton Wyatt not only make parents but now kids' dreams come true as staff member, Jo Parris, embarks on a trip to Florida with the charity Dreamflight.

Lettings Manager Jo first became involved with Dreamflight back in 2004 when a new client was looking for a house within Virginia Water. This tenant was, and still is, group leader for the 'Pooh Bear' Group which partakes in the Dreamflight trip to the theme parks of Florida on an annual basis. Jo was instantly captivated and Barton Wyatt has been an avid supporter of this heart-warming charity ever since.

Keen to get even more involved, this year Jo offered to be an assistant on the 2013 flight to America leaving in October; she was invited to join the team and she is thrilled to be doing something that will make a huge difference to others. The children selected to go on Dreamflight are severely ill with problems which have made their lives so difficult that they simply deserve a special treat like this.

Once a year, 192 deserving children from all over the UK, accompanied by a team of medical carers, head to Florida to spend 10 magical days of fun and excitement with Mickey and Friends. These children could not undertake such a trip without the support of the army of doctors, nurses, physiotherapists and non-medical volunteers such as Jo who care for the children 24 hours a day.

Dreamflight is not just a holiday. The children leave their families behind giving them an opportunity to discover independence, confidence and a whole new outlook on life. Often for the first time, these children realise that they are not alone in their illness. They see children around them who have also experienced illness or disability and they gain experience and enjoyment from things they never thought possible.

Jo Paris comments on her forthcoming trip:

"This is just the type of opportunity where I feel I can really make a difference. My husband is a Doctor and he is also joining us on the trip as a medic which will make it even more special for us. We are tasked with fundraising to the tune of £10,000 in order to take a ventilator with us - this is keeping us rather busy at weekends!

"The support I have had from my colleagues at Barton Wyatt estate agents Surrey has been amazing. They are very supportive with this charity and the Partners, James and Rupert Wyatt encourage my involvement wholeheartedly."

For more information on Dreamflight visit www.dreamflight.org or if you would like to support Jo in her fundraising contact her at the Barton Wyatt office on 01344 843 000.