There are a lot of established real estate
marketing ideas out there but most of these ideas can already be considered as
obsolete or inapplicable due to technological development, social media
intervention, consumer education and a lot of other factors. Due to these
developments the real estate agents
Taplow have to catch up and adapt to all these
changes. This made me come up with updated killer real estate marketing ideas
that are more updated and suitable for this day and age. Here are excellent
real estate marketing ideas for real estate business proprietors.
1.
Go mobile.
The mobile platform has arguably become the
most popular platform in all of marketing as everyone get more in touch with
their mobile phones and tablets for basic needs such as browsing the internet.
This is why you need to make your real estate website mobile-friendly and make
sure customers are able to visit the website just by having their tablets and
mobile phones. Take advantage of mobile apps as well and incorporate them into
your marketing campaigns for better mileage.
2.
Take advantage of GIF images in Emails.
These looped images can be used as another
way to relay information towards your potential customers. Normally, they are
used as pictures that would convey emotions and situations by using limited
audio time and words. You can take advantage of these GIFs to relay more by
having less just by attaching them on to your emails. You do not really have to
be boring and straightforward but instead use some humor to make it more
interesting for readers.
3.
Automate content production.
Taking advantage of writers is a smart
thing to do but the manual way of writing content would always be caught upon
by automated processes. It will eventually slow down the efficiency of your
real estate marketing campaign. This is why you should resort to programs and
websites that can automate the content production for you. Use websites such as
Zite and Flipboard to gather social media content that you can share for your
marketing campaign. They have keyword-targeted posts that you can use to your
advantage but make sure you don’t forget to properly source your posts to avoid
plagiarism. Automation will allow you to save time and money in a great way.
4.
Use “Hyperlapse”.
The new app was first launched via
Instagram this year have time-lapse photography technology and modern image
stabilization program that can only be found in different video editing
programs in a single mobile app and it is all for free. The Hyperlapse program
can let you create video walkthroughs of properties and commercial buildings
just through your smartphone and expect a top quality video out of it. You can
even shoot highlights of a property such as a beautiful scenery and ambiance
just by capturing it with the help of Hyperlapse.
5.
Zillow and Trulia are obsolete marketing tools.
Both websites have been excellent lead
generating companies for the real estate industry until Zillow acquired the
services of Trulia. Their database has further expanded due to the merger but
the sales conversion out of these leads has also gone very low. This is why the
money invested for these lead generation companies can no longer be considered
as a viable option and is just an additional expense on your marketing
campaign. Unless there is a new lead generation website that would come out
exclusively for the real estate industry then that marketing strategy should be
considered futile for now.
6.
Boost Facebook posts.
Facebook has truly adapted to the business
aspect that their website can give its users through changes they have made in
their system. One of the notable changes is the boost feature than you can use
if you manage a page. This will allow your blog post within your page to be
posted all over the feeds of relevant audience at a cheap price of $5 up to
$10.
7.
Take advantage of browser plugins.
If you only do a little more research, you
can actually take advantage of plugins offered by web browsers in order to help
your marketing campaigns for free. These plugins may not impact your campaign
in a huge way but the little help that they can give in terms of advertising
and optimization can be a big help considering they are just for free.
